How to Get the Most Out of Directory Searches

Our Tips

If you have tried your hand at using Google to find local information, you probably already know how frustrating it is. Now, the frustration doesn’t come from the fact that you can’t find information. Google does a good job of giving you information.

The problem is, it’s too much information. You also have to sift through the information. You click through many links to determine context.

Now, if you are the typical busy American, you know that time is a luxury. You probably have already concluded there’s not enough hours in a day. Now with that said, how can you sit through having to click through tab after tab, window after window of all these data that shows up?

Again, Google does a great job of mining all these data and presenting it in front of you so you can click through. But the problem is, how many pages can you click through when you’re just really looking for one line of information or you’re just looking to create a general impression of a particular local enterprise?

This is where directories come in. Directories create context. They zero in on the particular piece of information you’re looking for and they organize everything in one neat, little package. What’s not to love?

Well, the problem is, most people don’t really use directory searches the right way. Either they just look for the phone number and call it a day, or they assume that directory searches are supposed to just list the very basics about that particular company.

If you're serious in getting the most out of your directory searches, follow the tips below.

The Tips

The first thing that you need to look for is context. What does the company do? What other companies do they deal with? How do they deal with the public? What is their role in the local scene? All of these can be detected from a very robust directory search profile.

If you want to see what actual buyers and customers say about how the local business you’re researching actually does business, you need their social media feeds. Unfortunately, most other directory sites don’t list this. They don’t feature social signals.

Well, you get this great impression all on one page by using our website. You get to see how many tweets, you get to see how many retweets, you get to see how many likes. In other words, you get some sort of social proof and you can then drill down to get to the bottom of it.

You don’t get that option when you are using other directory sites. This all works to provide a tremendous amount of context for whatever local establishment you’re researching.

You have to understand that it’s one thing for you to take the company’s word for it, as far as their self description is concerned. Any company, of course, will describe themselves as trustworthy, upright and model local business citizens. But that’s just self description. Anybody is going to say that. You have to pay attention to what they actually do in the real world. And this is where social context comes in.

Sadly, most other directory websites out there fall flat. So to get the most out of directory searches, you need to look for context. You need to look for up to date information, and you need to be able to cross reference all these pieces of information very quickly in one place. That’s exactly the kind of solution we provide. It’s absolutely free, and feel free to fill in any information gaps you detect.