If you’ve ever used a directory in the past and you use Google regularly, this is probably one question that has crossed your mind at least once. In fact, if you use directories quite a bit, this question probably crossed your mind in many different forms, many times.
Why bother with directories when Google exists? Why hassle with directories when Bing can pretty much give you the same information? Well, it all boils down to context.
You have to understand that most people would rather go to one place to find information that is normally stored in many different places. If you use a search engine and you look for a local business, chances are, you would find many different parts of that business’ online presence using search engines.
For example, you can see their Facebook page, their Twitter feed, their official website, review site mentions of them, and a long list of other information. You might even find the LinkedIn page of the founders of the company. Sounds awesome, right?
Well, I hope you can see the problem here. The problem is, few people have the time to click through all that information, load different pages, figure them out, and then finally get to the information that they came for in the first place. Who wants to jump through so many hoops?
This is why directories, at least in theory, exist. They’re supposed to provide a pure, unified and context-driven presentation of the information people are looking for. The human mind, after all, operates based on context. We don’t just use snippets of information. We don’t just take information using factoids that are free floating without context. Instead, we take lots of information, feed them into some sort of logical grid and then we cross reference this information with what we previously know or what we have experienced int he past. We then make certain predictions. We weigh our judgments and we then take action.
The problem with most directories, however, is that they fail to deliver on these promises. They simply do not live up to their potential because a lot of them simply use recycled software. A lot of them are built primarily for SEO purposes and link building.
This really is a tragedy because the directory information format is so powerful. It’s so robust. It can go so deep and have such a far reaching impact. And that’s the whole principle behind our website.
Dirspace.com is dedicated to truly making directory information format live up to its fullest potential. This is why we provide context. We also have very deep listings and robust category systems that are very, very deep.
We also feature up to date information. We use automated processes to weed out dead links. In other words, we’ve bent over backwards and have all these mechanisms in place to ensure that you get the information that you’re looking for.
It’s still a work in progress, so it’s far from perfect. But with an ever growing amount of data, as well as a loyal community, we believe that we would get to our destination of a fully functional directory site that provides maximum value to its users sooner rather than later.